5 Reasons why Display Advertising should be considered over Social Media Advertising
5 Reasons why Display Advertising should be considered over Social Media Advertising
Display advertising, sometimes referred to as banner advertising, is a visual-based form of online advertising that communicates a commercial message using imagery, logos, buttons, rich media, videos, or other graphics. Unlike text-based advertising, display ads are found on websites, apps, and social media platforms. They help promote businesses or brands whenever people are browsing online, watching YouTube videos, checking their email, or using mobile devices and apps.
Here are five reasons to consider display advertising;
1) It has an outstanding reach — Display ads have a high reach and are generally found on websites and applications that potential customers frequent. It’s only a few other mediums out there that can achieve the reach that display advertising has. That is why it is one of the most popular digital marketing tactics out there.
2) They familiarize your intended audience with your brand. Display advertising helps create initial interest. For example, running a campaign using the Google Display Network (GDN), which integrates your ads into carefully chosen websites, will place your ads in front of targeted audiences across the globe.
Let’s say a customer is on a website for gardening ideas, a display ad that might appear is an advertisement for a garden center or landscaping supply shop. The customer may not have known about these stores, and may not be looking to make a purchase, but the ad would let them know about a nearby shopping option the next time they are in the market for gardening supplies.
3) They’re not limited to one link while running an ad. Unlike LinkedIn and Twitter where a single link is required to run an ad. The use of multiple links in display ads helps boost brand awareness and customer intent.
4) There are different options to use while advertising such as banners, video ads and rich media ads. Advertisers are now exploring more innovative ways to display their ads. The use of rich media is one such new tactic that involves using interactive elements such as video, audio, and clickable elements to make the advertisement more engaging.
5) There are no restrictions. Unlike social media where accounts are flagged and in most cases disabled while running an ad the social platform deem inappropriate, display ads are not susceptible to restrictions as one can create ads without having a social media account.
Will You Incorporate Display Advertising in Your Strategy?
Were these reasons sufficient to make you consider using display advertising in your next marketing campaign? If the answer is yes, all you have to do is decide which types of ads you’re going to go for! Will it be traditional banners? Maybe you’d like to go with rich media ads? If you want to stay on top of the latest digital trends, why not go for video ads? Whichever you choose, we’re sure you’ll get an excellent ROI! Get in touch with us at cybertronads.com