End-Of-The-Year Rush and FOMO (Fear of Missing out)

The end of the year carries a certain buzz and it’s something that goes without saying. The end of anything most times has people acting with a higher frequency and intensity due to the scare amount of time to execute a project or enjoy an occassion.

Businesses who position themselves now can be able to maximize this feeling more than anything else. In such a time, you get to see how much mental real estate you hold in the mind of your users and the public as people would want to get in touch with the brand that comes up first, or the brand they subconciously recognize mentally amongst the sea of names out there.

This is why it’s very important to proactively position your brand before the time comes. Businesses who decide to start campaigns during the festive period tend to have mixed results as for businesses that require good levels of trust e.g. recreation, tourism, financial investment then this gives a lot to think before decisions are made as most times we go with the one we trust over the one who’s the best making a lot of changes in the outcomes of loads of businesses as a result.

#Advertising during peak periods is similar to buying an umbrella when the rain starts.

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