Rich media and 5 benefits to advertising campaigns today

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, 3D et. c. Rich media ads unlike text and video ads offer more ways to involve an audience with an ad. It allows agencies the opportunity to create complex ads that can elicit strong user responses to achieve objectives like generating clicks or a more ambitious goal to create brand awareness. Rich media consist of various formats some of which are:

• Banner Ads.
• Expandable Ads.
• Interstitial Ads.
• pushdown Ads.
• Slider Ads.
• 3D Ads.

Benefits of integrating Rich media into our media campaign

• Enhanced interaction rate: Rich media consists of various formats which work best to increase brand awareness. Also, it helps in capturing consumers’ data and purchase intent with an engaging experience for users.
• Large space: It allows Advertisers to advertise on an expanded scale no matter what device it is viewed on. unlike, static banner Ads which are limited to a single frame.
• Raise brand awareness: Nowadays, it’s known that the majority of customers subconsciously ignore ads which means advertiser need to up their game in how interactive their ads are, by making it more interesting and engaging so that they can be noticed
• Greater customer engagement: Rich media is the best way for advertisers to engage with their customers or create a high level of engaging ads. without interrupting their activities.
• No restriction in creativity: It allows advertisers the opportunity to get creative with their advertisement that will help increase the conversion rate of their website, giving them access to various rich media formats to achieve your primary objective of increasing brand awareness, increasing engagement rate, and increasing conversion rate.

Rich media is known to produce the highest interactive, engagement, and conversion rates for advertisers. Also, it provides advertisers with opportunity and less restriction unlike other types of advertisement, allowing them to be a lot more creative with their adverts to be able to capture the audience’s attention. It is important for advertisers to integrate Rich media ads into their advertising campaigns. For more information about this type of advert or need help in adding it to your future or current advertising campaigns, have a chat with us at hello@cybertronads.com or visit www.cybertronads.com