❌ The Old Metrics Don’t Cut It

If you’re only measuring:

• Clicks
• Likes
• Website traffic
   …you’re not actually measuring business growth.

Why? Because your customers don’t make big decisions in one session.

They browse, research, ask questions, talk to family, and follow up days (or weeks) later.

✅ Here’s What You Should Be Measuring Instead

1. High-Intent Leads

Focus on capturing signals of interest — not just traffic.
 We build campaigns around actions like:

• Booking a test drive or property viewing
• Requesting a quote
• Starting a WhatsApp or phone chat
• Filling a form for a brochure or inspection

These are micro-conversions — and they’re the real gold for delayed-conversion industries.

2. Sales Pipeline Mapping

You need visibility into how ads fill your sales funnel — not just who clicks.

With Cybertron Ads, we help you:

• Track each ad’s contribution to leads and opportunities
• Tag and classify leads (qualified, in progress, closed)
• Understand which platforms are driving serious interest

This lets you measure:

• Cost per qualified lead
• Cost per sale (even delayed)
• Performance by campaign, geography, or product line

3. Phone & WhatsApp Attribution

Many high-consideration buyers don’t fill forms — they call or message directly.
 We use:

• Click-to-call tracking
• WhatsApp pixel tracking
• Custom URLs for every campaign source

This allows you to tie offline conversations back to your online ads.

One auto brand we worked with tracked a 4X increase in showroom visits within 3 weeks — all traceable to their WhatsApp campaign origin.

4. Lead Scoring & Follow-up Analytics

Not every lead is equal.
 Our system can score leads based on:

• Time of day they engaged
• Source platform (Display? DOOH? In-app?)
• Level of interaction

You can then prioritize follow-up efforts — and measure ROI beyond just first touch.

5. DOOH + Mobile Syncing for Local Impact

If you sell regionally — homes, cars, generators — visibility in specific cities or routes matters.

We use programmatic DOOH synced with mobile retargeting, so someone sees your billboard — then gets reminded later on their phone.

Think: A Lagos resident sees your SUV ad in traffic → gets a “Book Test Drive” ad on their phone that evening.

This combo boosts brand lift + action.

🔁 How to Prove ROI Without Relying on Instant Conversions

Track:

• Number of qualified leads
• Cost per inspection/viewing/test drive
• Regional performance
• Time to conversion
• Re-engagement or return rates

Tie it all back to which campaign generated the lead — and you have a full view of performance, even with long cycles.

📊 Cybertron Ads Makes This Simple

We support brands like real estate developers, solar energy providers, auto dealers, and appliance companies with:

✅ Advanced campaign tracking
 ✅ Custom lead-gen funnels
 ✅ WhatsApp & offline attribution
 ✅ DOOH + mobile synergy
 ✅ Monthly strategy & reporting