How Data Saved the Day for a Struggling Campaign

When Linda launched her first big advertising campaign for a local bakery, she was thrilled. Billboards went up across town, showcasing their signature pastries. But weeks passed, and the results were disappointing few new customers walked through the door.

Linda realized the issue wasn’t her product; it was the approach. She needed her ads to be seen by the right people at the right time. That’s when she turned to Cybertron Ads and the Outwrld platform for a data-driven solution.

Instead of blanketing the city with generic ads, Linda’s team tapped into location data and customer insights. They discovered that office workers in the business district loved quick breakfast options, while families near suburban malls preferred weekend treats. With this knowledge, they tailored their campaigns. Ads promoting morning croissants went live near bus stops during rush hour, while digital screens near malls showcased family combo deals on Saturdays.

The transformation was remarkable. The bakery saw a surge in foot traffic and a 30% increase in sales in just two months. Linda’s campaign wasn’t just seen, it was felt by the right audience.

Data didn’t just save Linda’s campaign; it elevated her entire approach to advertising. With platforms like Outwrld, brands can use data to deliver smarter, more impactful campaigns that truly resonate.