The Challenges of Betting and Gaming Companies in the African Market in 2025
Cybertron Ads How to stay ahead: The African betting and gaming industry continues to show rapid growth,…
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Not Every Click is Equal: Why Context Matters More Than Ever
In the age of data-driven marketing, many brands are still chasing the wrong metric: clicks.…
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5 AI Marketing Trends You Can’t Ignore
Artificial intelligence (AI) isn’t just a buzzword anymore — it’s quietly becoming the engine behind the most…
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The Problem with Clicks: Why CTR Is the Most Overrated Metric in Advertising
Introduction: The Click Trap For over a decade, click-through rate (CTR) has dominated digital advertising…
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