Highlights from the Lagos Digital Marketing Conference 2024

The Lagos Digital Marketing Conference, held last Saturday, continued its tradition of being a transformative event for the Nigerian business landscape. This annual gathering has been a crucial platform for industry leaders, entrepreneurs, and marketers for the past nine years, driving significant shifts in digital adoption across various sectors. Through thought-provoking sessions, workshops, and insightful keynote addresses, attendees gained a deeper understanding of the importance of digital strategies in today’s business environment. As a result, many businesses have redefined their marketing approaches, embracing cutting-edge methodologies such as social media marketing, content creation, SEO, and data-driven decision-making to achieve greater market presence and customer engagement.

Participants had the unique opportunity to learn from industry leaders such as Ali-Ashgar Abedi, Folake Steaze Johnson, Tony Moroney, Adekunle Dixon Odukoya, Oguamanam Amanda Obianuju, Olusegun Akinyemilu, Chris Zang, and more. One of the standout moments was Tony Moroney’s session on “Generative AI: In Fact or in Question,” where he emphasized the growing role of AI in marketing. Moroney urged professionals to adapt and view AI as a valuable tool rather than a threat, highlighting the need for digital marketers to become skilled in prompt engineering as AI becomes more integrated into their workflows. This session, among others, underscored the conference’s commitment to equipping attendees with the knowledge and tools necessary to excel in the ever-evolving digital landscape. As the conference concluded, it left participants inspired and ready to leverage these insights to drive their businesses toward greater success in the digital age.