Understanding Rich Media Ads & Their Benefits to Brands

Rich media ads are ads that use visuals to enhance user engagement. Through rich media ads, mobile consumers can interact with the ads as they are responsive and can adapt to any screen size. They also provide marketers the freedom to portray any item or service in anyway they choose, and they could also include audio or a live broadcast.

Rich media plays a crucial role in today’s digital world of advertising where consumers are beginning to develop banner blindness; a condition in which people intentionally or unconsciously ignore banner advertisements on websites. Rich media ads have since gained popularity over the past ten years, although not as much popularity as it deserves and has shown to be a reliable replacement for the shortcomings of the outdated standard banners.

Below are some advantages of implementing Rich Media Ads on a site:

1. High Interaction Rate

Rich media Ads aids in boosting customer engagement and also help in better understanding of the subject you are covering. As a result, it prompts the visitor to take action, as they’ll be more inclined to click. Potential buyers can interact with the rich media adverts since they offer characteristics like video, movement, and other interesting elements. Brand recognition and interaction would also increase as a result of this involvement.

2. More Calls to Action

With rich media ads, instead of only being able to link to one landing page, you can have different zones to link to your social media outlets, contact form and landing page. Video and other rich media elements keep visitors from bouncing by holding their attention and increasing the chances that they stick around to engage with the page. By mapping the content to certain points in the customer journey through websites, you arm your sales reps with powerful sales enablement tools.

3. Larger Space to Provide Visuals and Messaging

Some ads have limited space that you must work with. You have far more room to display photographs, give more calls to action, and engage with a rich media ad. In the hands of a skilled content marketer, rich media is a potent weapon. It can act as a high-value independent piece of content related to bigger features, giving a more engaging format for prospects who may prefer to consume content through video or audio forms rather than a standard blog post or eBook.

4. Increased Tracking

With rich media ads, you get more facts about your customers. With video advertising for example, you may know how many people watched a video or the proportion of videos seen. Tracking how long audiences and consumers watched or listened to your video or podcast, which portions of the film they viewed several times, and what visuals encouraged the most interaction from your visitors are all helpful metrics that give fresh data points for improvement. Creating and measuring this type of content provides your business with fresh information that can be used to inform other marketing activities.

Interested in running an Ad campaign the right way? Kindly visit www.cybertronads.com or chat with us at hello@cybertronads.com.